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Marketing 101 Webinar

Posted by webmaster on March 6, 2012 - 9:09am

On February 28th Tiffany McClary, New Jersey State Library's Director of Marketing & PR, hosted the first edition of a quarterly library marketing webinar series for public library staff.

"Marketing 101": A good, solid marketing plan can make a big difference in your success. With it, you can stay focused, keep within budget, and most importantly - achieve your goals. But how do you get started? This webinar discusses the process of creating and executing a great marketing plan:

  • The basics of marketing
  • The key components of a marketing plan
  • How to develop low- to no-cost marketing activities
  • Four marketing case studies that stir your creative juices

Use the links below to access the video:

AttachmentSize
NJSL_Marketing_101_Webinar.pdf1.88 MB
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