On February 28th Tiffany McClary, New Jersey State Library's Director of Marketing & PR, hosted the first edition of a quarterly library marketing webinar series for public library staff.
"Marketing 101": A good, solid marketing plan can make a big difference in your success. With it, you can stay focused, keep within budget, and most importantly - achieve your goals. But how do you get started? This webinar discusses the process of creating and executing a great marketing plan:
- The basics of marketing
- The key components of a marketing plan
- How to develop low- to no-cost marketing activities
- Four marketing case studies that stir your creative juices
Use the links below to access the video: