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The approach of Bauer Media’s new lifestyle magazine The Debrief can teach marketers a lot: tailor your content and don’t leave it to the intern.
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Almost a decade ago, Malcom Gladwell wrote extensively about how our unconscious mind more often than not can make the right decision even when provided with little information.
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Social media comes with a pretty steep learning curve, particularly for businesses. There’s just so much to figure out. For example, how frequently should you post? How much work does it take each...
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Right now, given our resurgence, a lot of young marketers, fresh from college, are being thrust into the driver's seat of some important marketing programs. Whether it is for a startup or an...
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Something had to change. Whether it was “helpful” patrons, tired volunteers, or hurried staff, materials were getting on the shelf in the wrong places. Leaving detailed notes for the volunteers wasn’...
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