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The exhibit hall at the ALA Annual Conference in Las Vegas provided both a respite from the weather and a chance to learn about the latest developments in library technology. As the world’s largest...
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Libraries are constantly challenged on how to get their customers to use the databases they purchase. This webinar will demonstrate how, with just the right mix of marketing and advertising magic,...
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Terry Kendrick is the guru of strategic marketing in libraries. His book Developing Strategic Marketing Plans That Really Work is a must-read, and he writes, speaks, and runs workshops on marketing...
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If you make one small change to the way you contextualise your marketing efforts, it can yield big results. It’s subtle but important, and here’s how to go about it.
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More and more, libraries strive not only to be spaces for researching subjects of interest to their patrons but to offer options that let users learn new skills, whether they’re physically in the...
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