It's Time...
to Rediscover Your Library

For New Jersey Librarians

The New Jersey State Library is committed to educating the public about the value of libraries through public awareness campaigns, community outreach and media relations. Public libraries statewide are encouraged to use these campaigns to educate their communities about library resources that are available at no additional cost to the user, and the opportunities they create.

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News Updates

The approach of Bauer Media’s new lifestyle magazine The Debrief can teach marketers a lot: tailor your content and don’t leave it to the intern.
Almost a decade ago, Malcom Gladwell wrote extensively about how our unconscious mind more often than not can make the right decision even when...
Social media comes with a pretty steep learning curve, particularly for businesses. There’s just so much to figure out. For example, how frequently...

Blog Posts

In the digital age, public libraries face many new types of competition. We compete for our users’ time and their attention. We compete for...
As surprising as it may seem, given how often we perceive it to be junk, email marketing is the “killer app.”
The goal of this year’s Snapshot Day on October 1 is to highlight the role of libraries in communities across the state - but in addition to numbers...