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EveryoneOn

Using the Internet is becoming a necessity across more and more facets of life. Today, the Internet is a prerequisite to complete homework, search for and apply for a job, connect with family and friends and access government programs. The goal of the EveryoneOn campaign, sponsored by Connect2Compete, is to promote the importance of digital literacy skills and increase access to free computer and Internet training classes.

Background

Low-income and minority Americans disproportionately find themselves on the wrong side of the digital divide and excluded from the $8 trillion digital economy and all of its benefits. More than 80% of FORTUNE 500 companies post their job openings online only and require online applications. Fifty percent of today’s jobs require technology skills, and this percentage is expected to grow to 77% in the next decade.

Campaign description

The EveryoneOn campaign aims to help the millions of Americans who do not have the digital literacy skills they need to succeed and help them understand the relevance the Internet has in their lives. Whether it’s finding a job, helping their children complete homework for school or accessing e-commerce, electronic medical records and connecting with distant family, it is vital that we encourage every American to take advantage of the tools they need to succeed.

By calling 1-855-EVRY1ON or visiting www.everyoneon.org, users have access to a zip code search tool to find free computer and internet training classes in their area. The website also includes information on computer basics, job searches, accessing government resources and how to connect with friends and family.

Target audience

Adults who are non- or limited internet users, with a specific focus on minorities. Consideration is also given to varying levels of digital literacy. (English and Spanish speaking)

Did you know?

  • 1 in 5 Americans consider themselves non-users of the Internet.
  • 80% of teachers give homework online.
  • According to the Federal Communications Commission (FCC), digital literacy is one of the top three reasons Americans don’t use PCs and the Internet, with 46% of non-users responding that they lack the necessary skills.

How can my library best participate?

The first step would be to update and confirm the information about your library in the zip code locator tool which will be used to help people find training locations and resources in their local communities. When the tool becomes available for update in February, please visit the site and update the information for your library. A reminder and more information about this will be provided as soon as possible.

The next step is to think about how your library can use the EveryoneOn campaign to encourage local community members to build their digital literacy skills and to also highlight how important the library is to making this happen. EveryoneOn “events” can happen at any time during the year, when your library is ready. Ask key staff members what might work best and remember to capture those moments on camera or video to share with the campaign.

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