Foursquare for Public Libraries

Social networks offer many interesting possibilities for public library marketing. One network that public libraries should consider is Foursquare.

Foursquare, launched in 2009, is a social network that allows you to check in to places you visit. Like other social media channels, it encourages friends to share information and to socialize. What makes it unique is that it takes advantage of GPS location services on smartphones to allow users to “check in” when they arrive at restaurants, stores, museums, stadiums – and public libraries.  They can add tips or suggestions for others, bookmark new places they want to visit, or take advantage of special offers.

Foursquare has more than 15 million users, with 1.5 billion check-ins worldwide.

Foursquare has described itself as “50% friend-finder, 30% social cityguide, 20% nightlife game.” Users earn points each time they check in and can earn “virtual badges” as a reward. One of the most hotly contested prizes is that of “Mayor.” The visitor with the most check-ins becomes mayor of the venue, and others then compete to unseat him or her. And, there is a Bookworm Badge, for users who check in frequently to libraries and book stores.

For public libraries, Foursquare offers a powerful way to connect with visitors in real-time, via their mobile devices. In fact, this infographic illustrates the shifting digital landscape and the increasing use of mobile by library patrons.

Here are some ideas on how you can use Foursquare for your own marketing:

• Add your big events, and have an event check-in. Maybe even offer a prize for the first person who checks in.
• Designate a special spot in the library just for the “mayor.”
• Work with community partners to reward check ins with movie tickets, free coffees and more. Ask a local business to sponsor this. It’s good marketing for both of you.
• Create tips about your library directing users to specific areas or services. For example, “Great collection of books on local history! Go to the second floor.”
• Scatter tips at places around town that are relevant to your library. For example, at your local veterans memorial, leave a tip directing them to your library’s World War II collection. Be sure to include your website’s URL.