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Marketing Trends for Libraries

This blog focuses on a range of marketing topics, including best practice, how-to, and trend articles. We hope to raise awareness within the library community on how to better promote services and offerings.

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Many people find the amount of information shared on social media overwhelming. Not only is it hard to keep up with the latest posts, but it’s sometimes hard to see how we can break through the noise...
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The Pew Research Center’s Internet & American Life Project released the final report in its multi-year survey of the role of libraries in American life. The latest research defines a typology of...
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The world’s largest search engine also offers a social network. But does anyone know or care about Google+? Should it be part of your public library marketing strategy?
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Lives Change @ Your Library is the theme for this year’s National Library Week, which will be celebrated April 13-19. How are you planning to promote the ways your public library has changed the...
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Social media is unarguably a new form of communication. And while it’s often criticized for its lack of formality and its disregard for the rules of spelling and grammar, it’s an effective method for...
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