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Marketing Trends for Libraries

This blog focuses on a range of marketing topics, including best practice, how-to, and trend articles. We hope to raise awareness within the library community on how to better promote services and offerings.

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They’re college students, entrepreneurs, and job seekers. They’re moms and dads. They’re tech savvy, skeptical, and passionate. And they are 86 million strong – 7% larger than the Baby Boom...
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In our public library advocacy efforts, we often look to those with the most influence to help advance our causes. In our professional lives, titles – such as director, freeholder, or trustee – help...
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Many people find the amount of information shared on social media overwhelming. Not only is it hard to keep up with the latest posts, but it’s sometimes hard to see how we can break through the noise...
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The Pew Research Center’s Internet & American Life Project released the final report in its multi-year survey of the role of libraries in American life. The latest research defines a typology of...
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The world’s largest search engine also offers a social network. But does anyone know or care about Google+? Should it be part of your public library marketing strategy?
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