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Marketing Trends for Libraries

This blog focuses on a range of marketing topics, including best practice, how-to, and trend articles. We hope to raise awareness within the library community on how to better promote services and offerings.

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A new user perception report from OCLC offers some fascinating insight into and suggestions for rebranding the library. Findings are based on the results of two national research studies conducted by...
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Facebook has launched a new update to business pages that offers some new benefits for page administrators.
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Are you a library lover or a distant admirer of it? While I’m sure you’re the former, you still may want to take the new library engagement quiz offered by Pew Research.
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Looking to create a public library event that captures the imagination of your library? There are plenty of opportunities beyond the usual book clubs, author readings, and film screenings.
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It shouldn’t come as a surprise that photos and images have a higher engagement rate than text posts on Facebook. In 2012, a study by Hubspot showed that photos get 53% more likes and 104% more...
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