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Marketing Trends for Libraries

This blog focuses on a range of marketing topics, including best practice, how-to, and trend articles. We hope to raise awareness within the library community on how to better promote services and offerings.

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With 2015 just around the corner, there is no shortage of predications about what the New Year holds for marketers.
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Although pioneer ad man David Oligvy famously advised to write in the language of buyers, he probably didn’t envision social media shorthand (OMG) or the overuse of exclamation points (!!!!).
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You’re making a big announcement about your public library, and a press release seems in order. When you get your local reporter on the phone, what more will she need from you?
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