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Marketing Trends for Libraries

This blog focuses on a range of marketing topics, including best practice, how-to, and trend articles. We hope to raise awareness within the library community on how to better promote services and offerings.

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Here are 10 ready-made tweets that you can share today and tell our story. We’ve included a link to the original source, which you can insert into the tweet as a shortened URL using either Hootsuite...
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Brand journalism is the latest buzzword in digital marketing, but does it really have a place in public library marketing? Can it be used as a tool to promote and advocate for library services?
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Online video is an increasingly powerful way to tell your public library story. In January 2014, 190 million Americans watched a total of 75.6 million videos, and more than a third of these were...
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Are the results of your marketing efforts falling short of your expectations? Do you have fewer event registrations or email subscriptions than you’d like? It’s possible that it’s not your content,...
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A new user perception report from OCLC offers some fascinating insight into and suggestions for rebranding the library. Findings are based on the results of two national research studies conducted by...
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