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Marketing Trends for Libraries

This blog focuses on a range of marketing topics, including best practice, how-to, and trend articles. We hope to raise awareness within the library community on how to better promote services and offerings.

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In the digital age, public libraries face many new types of competition. We compete for our users’ time and their attention. We compete for government funding. And now we’re also competing with...
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As surprising as it may seem, given how often we perceive it to be junk, email marketing is the “killer app.”
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The goal of this year’s Snapshot Day on October 1 is to highlight the role of libraries in communities across the state - but in addition to numbers, we'll be using pictures and videos, too.
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The public library blog offers an excellent way to keep your community updated about library events.
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Whenever I’m looking for inspiration or good marketing ideas, I sometimes turn to blogs outside the public library space. I have my favorite business marketing blogs, of course, but sometimes I need...
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