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Marketing Trends for Libraries

This blog focuses on a range of marketing topics, including best practice, how-to, and trend articles. We hope to raise awareness within the library community on how to better promote services and offerings.

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Tips for Promoting Your Library on YouTube

Submitted by tmcclary on May 10, 2012 - 4:20pm

YouTube is the second most popular search engine, behind Google (which owns it). As a marketing tool, video can be very powerful, especially among Millennials and teenagers, who tend to be very visual learners. Video is also a medium in which they are very comfortable.  More than one in four Internet users between 12 and 17 record and upload video to the Web, according to a recent Pew Research Center Study. So, it’s worth adding finding ways to add it to your marketing mix.

Tips for Keeping Your Public Library Blog Current

Submitted by tmcclary on May 10, 2012 - 4:03pm

One of the biggest challenges that people have when starting a blog is keeping it going. It’s daunting: the idea that you need to create new fresh content several times a week. Even if you love to write, this can sometimes feel like a drag.

How Public Libraries Can Work with the Media

Submitted by tmcclary on May 3, 2012 - 2:36pm

Ask your neighbor how they find out about local community news, and they will likely tell you there are two common ways. They either hear it from someone else in town (word of mouth) or they read or hear about it in the local media. So, it’s critical for public libraries to reach out and develop relationships with local reporters and editors.

New Study Offers Nuanced Look at Millennials

Submitted by tmcclary on May 3, 2012 - 2:28pm

There are nearly 79 million Millennials, and they may not be who you think they are. A common misconception is that people in this group, which encompasses those between the ages of 16 and 34, are all alike. But a recent study by marketing firm Barkley USA in partnership with Boston Consulting Group shows that there are indeed differences.

Tips for Creating an Effective Survey

Submitted by tmcclary on April 26, 2012 - 12:57pm

Surveys are an important tool to help you shape your public library marketing or communications strategy.

“How To” Tech Tips and Resources

Submitted by tmcclary on April 19, 2012 - 3:51pm

Patrons often ask library staff for help with technology. Fortunately, the Web offers many resources to help people learn how to use their new smartphone or even program their DVR.

The first step toward finding how-to information on the Web is to know how to search effectively, and of course, librarians are expert at this task.

Tips for Creating Your Public Library’s Social Media Policy

Submitted by tmcclary on April 19, 2012 - 1:33pm

If social media is part of your public library marketing plan, then you should create a social media policy. Social media policies govern the use of social networks by your employees on behalf of your public library. A policy can protect your public library from misstatements and errors in communications.

There’s an App for that Public Library

Submitted by tmcclary on April 5, 2012 - 3:26pm

By now, everyone is familiar with Apps, programs that can be downloaded to your smartphone or tablet. Apps can help you find the nearest restaurant, beat your friends at word games, even move money from your bank account to a friend’s.

Facebook Timeline Helps Market your Public Library

Submitted by gcooper on March 29, 2012 - 9:44am

Facebook will roll out its new Timeline to all business pages on March 30, so if your public library has a Facebook page, you should be thinking about how to update it. The good news is that Timeline has plenty of new features that make it easier to market your public library on Facebook. Are you ready?

Email Marketing for Public Libraries: Guides to CAN-SPAM Laws and Permission Marketing

Submitted by gcooper on March 29, 2012 - 9:40am

In our Public Library Marketing 101 webinar last month, we briefly covered some best practices in email marketing for public libraries. One of the chief concerns – and annoyances – for everyone with an email address is the overwhelming amount of spam email that we get.

As a result of the flood of advertisements clogging email boxes, the CAN-SPAM Act was passed in the United States.

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